http://notbrisbanewebdesign.com Decicated to the reduction of online noise and website abuse. Mon, 13 Jul 2009 01:27:08 +0000 http://backend.userland.com/rss092 en The Power Of Word Of Mouth Among Online Groups By Sridhar Ramanathan Today I was struck by how powerful my wife's mom's club is in terms of word of mouth. Gina, mother of our four kids, is a board member of the Livermore Mothers club. She was drawn to this community of moms ... http://notbrisbanewebdesign.com/2009/06/the-power-of-word-of-mouth-among-online-groups/ How To Write An Effective Email Newsletter By Tom Pick [Original source] Email newsletters are a popular marketing medium for professional services firms for several very good reasons. They: Maintain Relationships: E-newsletters enable firms to maintain relationships with clients while cross-selling and upselling their services. At the same ... http://notbrisbanewebdesign.com/2009/06/how-to-write-an-effective-email-newsletter/ How To Use Email To Establish Value-Based Relationships By Ilise Benun Whether you call it marketing or not, every single contact you have with a client or prospect is a marketing opportunity, as is every email message you send. So whether you're researching a prospect, following up after a meeting, or delivering ... http://notbrisbanewebdesign.com/2009/06/how-to-use-email-to-establish-value-based-relationships/ How To Build Website Traffic With Content By Tom Pick Imagine you meet a couple at a dinner party – let's call them John and Jane Doe. It quickly becomes apparent that John's favorite topic of conversation is himself: his background, his career, his kids, his golf game – you get the ... http://notbrisbanewebdesign.com/2009/06/how-to-build-website-traffic-with-content/ Giving Clients the Direction They Need in a Recession Off the Wall: A Column by Alan Weiss, Contributing Editor The bromide is that a consultant borrows your watch and then charges to tell you what time it is. (I've always preferred this chestnut: A consultant is someone who arrives to study a problem ... http://notbrisbanewebdesign.com/2009/06/giving-clients-the-direction-they-need-in-a-recession/ Getting in the Door: The Key to Convincing Decision Makers You're Worthy of a Conversation By Jill Konrath, Contributing Editor Don't get me wrong! I love being a consultative seller. It's literally a part of my sales DNA. But a few years ago, I discovered that "being consultative" didn't convince decision makers ... http://notbrisbanewebdesign.com/2009/06/getting-in-the-door/ Five Reasons e-Newsletters Get Trashed By Dianna Huff I've been collecting B-to-B e-newsletters from various companies for about six months. My intent was to showcase one or two in my own e-newsletter, but I realized early on that many of the newsletters I received weren't really that good—and in fact, a few ... http://notbrisbanewebdesign.com/2009/06/five-reasons-e-newsletters-get-trashed/ Don't Forget Your Electronic Etiquette By Ashley Kizzire During the last 10 years, the widespread use of e-mail has literally transformed business communication, so much so that the business letter has reached near extinction. Even professionals who clung dearly to fax machines as their most efficient means of communication can’t imagine corresponding ... http://notbrisbanewebdesign.com/2009/06/dont-forget-your-electronic-etiquette/ Comparing Corporate Communications: The Protocols of E-mail Versus The Telephone By Carey Ransom Everyone reaching out to clients, listen up. Readers treat e-mails like phone calls, and you must recognize it. As the volume of e-mail per person per day now vastly exceeds phone calls and direct mail, e-mail recipients have become ... http://notbrisbanewebdesign.com/2009/06/comparing-corporate-communications/ Choosing The Right Partner: The Many Faces of Web Specialists By Scottie Claiborne I know of a great book that I strongly recommend you read. Although short and sweet, it packs a powerful message: do what you do best. Focus on doing what you do best. The book is Soar with your Strengths, by ... http://notbrisbanewebdesign.com/2009/06/choosing-the-right-partner/